Saturday, March 21, 2015

The Yankees New Way of Making Money

Not so long ago the New York Yankees used to make money by putting a quality product on the field year in and year out that won American League East titles and World Series championships. Nowadays the team has found a new way to even the playing field and make substantial profits, marketing and advertising. A few weeks back we informed you guys that the Yankees had an official energy dealer for whatever reason and today we learn that the Yankees and the Chicago Cubs have an official sunscreen…. Blue Lizard Australian Sunscreen.

The Yankees chose Blue Lizard Australian Sunscreen to help with the ongoing fight with skin cancer. The Blue Lizard mascot has been traveling all over Chicago, New York and spring training camps handing out free sunscreen and informational packets on how to prevent the most common of all cancers. It’s a great cause don’t get me wrong but I don’t understand how or why the Yankees need an official energy company and an official sunscreen. It’s doing good for the sake of the reward and not for the sake of it, although admittedly the Yankees are a company and business first so I do understand it a tad.

 Here’s the direct quote from the Blue Lizard Australian Sunscreen Company:

"We are very excited to enter a relationship with Blue Lizard Australian Sunscreen. We look forward to working together to increase protective awareness in our fans, both at Yankee Stadium and in the tri-state area, fighting skin cancer," said Michael J. Tusiani, New York Yankees Senior Vice President of Corporate Sales and Sponsorships.

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Sorry for the Capatcha... Blame the Russians :)