Sunday, March 1, 2015

New York Strikes Deal w/ Major Energy Company

The New York Yankees brand stretches across the globe to more than just sports, the team, their brand and their logo are everywhere. The Yankees Entertainment and Sports Network, more commonly known as the YES Network, is in many our households on the television and on our internet browsers while many of us wear the team’s merchandise and memorabilia on our bodies. Now the fans have yet another way to pour our money back into the team as Major Energy announces a multi-year marketing partnership with the team that names Major Energy the organization’s Official Energy Supply Company.

What does this mean? In a nutshell we will start seeing brand integration at Yankee Stadium, aka signs and logos, as soon as the 2015 season. From what I read we will see their signs and banners in the visitor’s bullpen, on the Great Hall LED screen, a printed ad inside the Yankees Magazine and ads on all the stadium’s televisions. The company will also be showcased during the Pinstripe Bowl 2016 which pits a team from the Big Ten Conference against a team from the ACC Conference every season in College Football.

Major Energy is a company working out of Illinois, Maryland, Massachusetts, New Jersey, New York and Pennsylvania providing both commercial and residential customers with natural gas and electricity. The company is also expected to soon announce a similar partnership with the New York Knicks inside Madison Square Garden as they attempt to corner the New York sports market. All in all this really means one thing for the team, more money, and one thing for us, more advertisements. 

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Sorry for the Capatcha... Blame the Russians :)